Constantly Improve Your Popup with A/B Testing

One of the most excit­ing fea­tures of Pip­pity is the abil­ity to have more than one popup pro­file and to com­pare their per­for­mance. Pip­pity even allows you to run two pop­ups at the same time, ran­domly decid­ing which to show.

This means that you can con­stantly improve your popup. If you aren’t sure what set­tings are best, no prob­lem — test them!

The Pip­pity Panel: Where it All Begins

The main Pip­pity Panel is where you can quickly get a glance of all your pop­ups and sum­mary of their performance.

The best way to com­pare two pop­ups is for them to be nearly iden­ti­cal aside from one detail that you’re test­ing. Pip­pity makes this easy — just click Clone on a popup from the Pip­pity Panel. Now you have an exact copy of an exist­ing popup.

Click Edit and change some­thing. Once saved, go back to the Pip­pity panel and acti­vate both of the pop­ups. You may want to rename them related to what you changed.

Dig Into the Details

If you really want to dive into the deep end, go to the Pip­pity Ana­lyt­ics page. By default, you’ll be com­par­ing the two active pop­ups but you can load in any popup that has enough data.

The ana­lyt­ics avail­able are:

• Impres­sions: The num­ber of times your popup has appeared
• Con­ver­sions: The num­ber of signups your popu has generated
• Con­ver­sion Rate: The per­cent of pop­ups that convert
• Time on Popup: How long a user is on your popup before clos­ing or converting
• Time on Page: How long a user stays on your page in total

It doesn’t take a genius to know how impor­tant con­ver­sion rate is — now you can eas­ily track and com­pare it against other popups.

Equally impor­tant, is the impact your popup has on users that don’t con­vert. Pip­pity allows you, finally, to see whether or not your popup is dri­ving read­ers away and to reduce the amount that it does by opti­miz­ing for longer pageview times.

Drilling Down

On both the Pip­pity Panel and Ana­lyt­ics page, you can limit the date range of ana­lyt­ics included with the avail­able range-picker.

You can now be totally aware of your pop­ups’ per­for­mance and their affect on your vis­i­tors. Now it’s time to take full con­trol of your pop­ups’ look and feel so that you can really start experiment.